American car manufacturer Ford Motor Company is the latest car brand prepping its entry into the world of nonfungible tokens (NFTs) and the Metaverse — filing 19 trademark applications across its major car brands.
United States Patent and Trade Office (USPTO) licensed trademark attorney Mike Kondoudis revealed in a Wednesday tweet that the company had filed a total of 19 trademark applications covering its car brands including Mustang, Bronco, Lincoln, Explorer and F-150 Lightning, among others.
The trademark applications cover virtual cars, trucks, vans, SUVs and clothing for its brands and also cover a proposed online marketplace for NFTs. Ford is not the first car company to make a move into the Metaverse space.
Automobile companies like Nissan, Toyota, and Hyundai have announced plans to expand into the rapidly growing Metaverse space, while luxury car manufacturers such as Bentley and Lamborghini have already rolled out NFT collections.